I started some qualitative research in the aim to find an affective way to gather specific and relevant results on my audience viewing pleasures and habits.
In this research the answers given were more specific and written by the individuals so it means I'm getting a much more detailed response.
The benefits of qualitative research is that it gives more depth and detail to the results because it records the feelings and behaviour of the audience. Furthermore it encourages people to be more truthful with their answers.
The downside of this method is that it is alot more time consuming because you have to wait for the participants to fill out longer answers which can reduce the amount of people studied. Due to the specific answers this method means the results arent as easy to generalise and can make it hard to make a clear cut decision between two groups.
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