The Dark Knight
The colour scheme used is eye catching because it is predominately just dark blue, black and red, which has resulted in a image that draws the eye to the centre. The batman icon emblazoned in fire creates a interesting disposition against the background and thus stands out. Due to this intelligent use of colour the poster becomes easily recognisable because of its different colour scheme.The poster is shot at a low angle, with Batman standing tall. This connotes power as Batman is standing strong above the viewer, furthermore this effect is amplified through the use of the contrasting background. Through the chaos and destruction he stands tall and powerful, the batman icon burning behind him exemplifies his dominance of the shot. As a result, the image provides a empowering portrait of the protagonist. The poster seeks to draw the viewers eye in whilst connoting positive and relative meanings of the narrative.
The font inside the poster is sans serif bold text which could be connoting strength and power whilst dennotes a clean and easy text to read for people passing by. The title is positioned towards the bottom of the poster and is in white to stand out against the dark background. The light beams coming from behind the batsign also draw attention to the title whilst relating to the way the symbol is beamed out by a giant light in the narrative. The title is also in a slight 3D which brings attention towards the name which is of importance to stick in peoples minds.
The font inside the poster is sans serif bold text which could be connoting strength and power whilst dennotes a clean and easy text to read for people passing by. The title is positioned towards the bottom of the poster and is in white to stand out against the dark background. The light beams coming from behind the batsign also draw attention to the title whilst relating to the way the symbol is beamed out by a giant light in the narrative. The title is also in a slight 3D which brings attention towards the name which is of importance to stick in peoples minds.
Black Out
The main focus of the image is the protagonist centralised in the frame. This draws the viewers attention into his situation. The camera is at profile with the character but is positioned close to the ground. This connotes desperation and weakness, both relevant to the plot. Furthermore the use of a black and white colour scheme connotes an emotional situation and this is reinforced by the expression of the character.
The background is out of focus and predominately dark which further directs the attention to the protagonist. Furthermore it connotes that he is alone and his expression will lead viewers to think he is scared or confused. This infact ties in with the plot of the film as he is unsure of his surroundings and why is he laying next to a dead girl when he awakes from a black out.
The serif font is unusual as it looks slightly out of place with the film genre and poster as a whole. This may be an intention of the creator as it coincides with the plot of the film. The font is made to stand out with a white glow however the inside is dark which makes it harder to read. Possibly making the audience look harder into the poster to read the title. However whether that is a desirable effect I am undecided.
I'm Not There
The poster is using strong contrasting colours of black and white, which is similar to Black Out in that sense; the character is almost a silhouette which brings the viewers into the poster as they can see some details on his face.
However the side on portrait of the protagonist smoking gives a different affect on the audience. The smoking and pensieve expression connotes a thoughtful and slick persona whilst the colour scheme dennotes a bleak and boring tone.
The font is in bold sans serif text which makes it easy to read and the white is contrasting heavily against the black background, furthermore the positioning of the text is in the bottom right corner which is interesting as it will be the last thing viewers will read after looking at the text in the head. The affect of this is that the audience will read the actors names and see that they are all playing one role and then read the title.
Short films Conventions:
. Title positioned either at the top or bottom of the page in a font that will stand out and be easy to read. This is often in a clear contrasting colour.
. Colour schemes relative to narrative. Can be used to contrast varying colours to bring attention into an image or character/title.
. Scene represented in poster often relative to plot of film.
. Strong colours can be used to define empty spaces with meaning.
General Analysis:
Image: Short films and mainstream film posters both share similarities and differences, however they both seek to advertise their film in a relative and smart way. Some of the film posters seem to build upon plot relative to the narrative and build a poster that is interesting or mysterious so as to draw in viewers. This is more common with short films and art house type mainstream films.
Another popular style within film posters is to create an image based around just the protagonist or a few important characters and set them within a narrative derived scene. This is often used more towards the drama, action or thriller genre.
Font: Relative to narrative and context of poster whilst attempting to provide a clear way to stick the title in peoples minds.
Colour: Colour schemes are often used to either bring out an individual aspect of a film poster or to create an interesting poster to catch peoples eyes.
The main focus of the image is the protagonist centralised in the frame. This draws the viewers attention into his situation. The camera is at profile with the character but is positioned close to the ground. This connotes desperation and weakness, both relevant to the plot. Furthermore the use of a black and white colour scheme connotes an emotional situation and this is reinforced by the expression of the character.The background is out of focus and predominately dark which further directs the attention to the protagonist. Furthermore it connotes that he is alone and his expression will lead viewers to think he is scared or confused. This infact ties in with the plot of the film as he is unsure of his surroundings and why is he laying next to a dead girl when he awakes from a black out.
The serif font is unusual as it looks slightly out of place with the film genre and poster as a whole. This may be an intention of the creator as it coincides with the plot of the film. The font is made to stand out with a white glow however the inside is dark which makes it harder to read. Possibly making the audience look harder into the poster to read the title. However whether that is a desirable effect I am undecided.
I'm Not There
The poster is using strong contrasting colours of black and white, which is similar to Black Out in that sense; the character is almost a silhouette which brings the viewers into the poster as they can see some details on his face.
However the side on portrait of the protagonist smoking gives a different affect on the audience. The smoking and pensieve expression connotes a thoughtful and slick persona whilst the colour scheme dennotes a bleak and boring tone.
The font is in bold sans serif text which makes it easy to read and the white is contrasting heavily against the black background, furthermore the positioning of the text is in the bottom right corner which is interesting as it will be the last thing viewers will read after looking at the text in the head. The affect of this is that the audience will read the actors names and see that they are all playing one role and then read the title.
Short films Conventions:
. Title positioned either at the top or bottom of the page in a font that will stand out and be easy to read. This is often in a clear contrasting colour.
. Colour schemes relative to narrative. Can be used to contrast varying colours to bring attention into an image or character/title.
. Scene represented in poster often relative to plot of film.
. Strong colours can be used to define empty spaces with meaning.
General Analysis:
Image: Short films and mainstream film posters both share similarities and differences, however they both seek to advertise their film in a relative and smart way. Some of the film posters seem to build upon plot relative to the narrative and build a poster that is interesting or mysterious so as to draw in viewers. This is more common with short films and art house type mainstream films.
Another popular style within film posters is to create an image based around just the protagonist or a few important characters and set them within a narrative derived scene. This is often used more towards the drama, action or thriller genre.
Font: Relative to narrative and context of poster whilst attempting to provide a clear way to stick the title in peoples minds.
Colour: Colour schemes are often used to either bring out an individual aspect of a film poster or to create an interesting poster to catch peoples eyes.
