Budweiser "Designate A Driver"
http://www.tellyads.com/show_movie.php?filename=TA11193
(brief deconstruction)
-promoting positive social influence to sort out a designated driver, thus leading to peer approval.
-Underlying promoting the beer because of the positive image being created
-Humorous advert which will engage the audience, humour is a strong medium when executed well. (relatable to majority) plays also on the fact people want to start trends, which could relate to Budweiser giving this ability. Or at least this underlying desire is related to Budweiser's beer.
-American comedian, portly man; preconception that he cant dance. He dances quite well.
Friday 25 June 2010
Monday 21 June 2010
Chosen Brief
Advertising
"An advertising package for a new product or service, to include two TV advertisements, together with a TV programme sponsorship sequence and a radio advertisement."
I have chosen advertising because I think I can be creative with it and recently I've seen adverts on television which afterwards I think that because of its creativity and the obvious difference to normal adverts im accustomed to, I'ts captured my attention and thoughts about it for a period of time afterwards.
The ability that these adverts engaged me into their product got me interested, I wanted to see if I could replicate this effect. Advertising might be a possible career path for the future and I think I could be really creative with the project if I put enough time and thought into it.
I need to start researching effective advertising techniques to gain a deeper knowledge of it, ill start by searching the internet for adverts I think are effective and try to dissect them through my blog.
"An advertising package for a new product or service, to include two TV advertisements, together with a TV programme sponsorship sequence and a radio advertisement."
I have chosen advertising because I think I can be creative with it and recently I've seen adverts on television which afterwards I think that because of its creativity and the obvious difference to normal adverts im accustomed to, I'ts captured my attention and thoughts about it for a period of time afterwards.
The ability that these adverts engaged me into their product got me interested, I wanted to see if I could replicate this effect. Advertising might be a possible career path for the future and I think I could be really creative with the project if I put enough time and thought into it.
I need to start researching effective advertising techniques to gain a deeper knowledge of it, ill start by searching the internet for adverts I think are effective and try to dissect them through my blog.
Subscribe to:
Posts (Atom)