Budweiser "Designate A Driver"
http://www.tellyads.com/show_movie.php?filename=TA11193
(brief deconstruction)
-promoting positive social influence to sort out a designated driver, thus leading to peer approval.
-Underlying promoting the beer because of the positive image being created
-Humorous advert which will engage the audience, humour is a strong medium when executed well. (relatable to majority) plays also on the fact people want to start trends, which could relate to Budweiser giving this ability. Or at least this underlying desire is related to Budweiser's beer.
-American comedian, portly man; preconception that he cant dance. He dances quite well.
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